Slam Dunk or Snake Oil?
Everyone wants to raise money with social media. But is it possible?
◆◆◆
JH: It's almost three years since the launch of Causes on Facebook, and more than $21 million has been raised. But, according to Giving USA, this compares to more than $300 billion raised in total by nonprofits in 2008. Blackbaud analyzed this data and suggests that of this $300 billion, approximately $15 billion was given online. In short, even if you only focus on online giving, the numbers don't seem to add up. Is social media, in particular Facebook, a good tool for fundraising?
- Companies:
- Amazon.com
- American Express
- Blackbaud
Related Content
Comments
