Slam Dunk or Snake Oil?
Everyone wants to raise money with social media. But is it possible?
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JH: Many folks have talked about the "long tail of Facebook fundraising," i.e., the fact that contrary to the popular belief in the democratizing power of social media, fundraising on Facebook is still a drop in the bucket for the smallest charities. What do you think about this phenomenon?
GL: Facebook is just the tip of the iceberg. All of the major social networks are easy to focus on, but if you think about Facebook, it's the McDonald's of social networks. Everyone goes there at least once a week, but no one wants to have a date or family night there.
- Companies:
- Amazon.com
- American Express
- Blackbaud
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