eView: Political Marketers Have Embraced Web 2.0, But What About Online Advertising?

But don’t think political marketers are ignorant about the Web; they’re not. After all, Howard Dean proved you can move the masses to action online, and John Kerry, Ron Paul and John McCain are legendary for their online fundraising accomplishments. The campaigns also have proven to be sophisticated about e-mail acquisition and database marketing. Political marketers being hesitant to advertise online seems to stem more from the need for education and understanding than a lack of desire to embrace the channel.