eView: Political Marketers Have Embraced Web 2.0, But What About Online Advertising?

Earlier this year, I co-authored a whitepaper with several political online experts to address this need. Titled “Best Practices for Political Advertising Online,” and published by the Institute for Politics, Democracy & the Internet, the paper provides political marketers with the specifics they need to start fully embracing online advertising as a means to achieving their political objectives.