eView: Political Marketers Have Embraced Web 2.0, But What About Online Advertising?

In 2008, it will be in the strategic best interest of all presidential, congressional and gubernatorial candidates, parties, committees, associations and advocacy groups to embrace the online channel. Online advertising is a mature discipline that is proven to build awareness of issues, to persuade and lift voter intent, and to drive highly targeted traffic to sites where voters who do not watch television or who skip commercials altogether can be engaged in meaningful ways.