eView: Political Marketers Have Embraced Web 2.0, But What About Online Advertising?

No matter what your marketing objective or who your audience is, there are plenty of highly credible, scalable and proven online advertising methods that can integrate seamlessly, though not effortlessly, into the overall marketing mix.

All things equal, those who begin applying their goals, objectives and political marketing experience to the online advertising channel will have a distinct advantage over those who do not.