Special Delivery

FundRaising Success: Where do you get most of your contributions?
Mady Schuman: Surprisingly, it’s quite evenly divided among individual donors, events, and corporate and foundation grants. Actually, when I review our goals for each major funding arena — our individual and major gifts, foundation and corporate grantsmanship, and special events — the annual goals for each area are within $100,000 of each other. We also have a significant direct-mail program; we use direct mail to help inform our broad base [of] constituents about the organization and new programs and projects.