'Execution of Tricks' Isn't Enough to Grow Giving

1. Fundraising managers need to think. “As a profession, we have at some point really fallen into the trap of execution of tricks. We don’t always think through who is this donor, what are we helping donors accomplish,” Hartsook says. “We default to gimmicks and tricks. Adrian made an incredible impression on how important it is to have people in those leadership roles who think and consider that.”