'Execution of Tricks' Isn't Enough to Grow Giving

“The CEO doesn’t wake up and try to harm fundraising. He or she is doing the best they can do, but they aren’t educated on that,” he adds.

That’s why it is so vital for more education in the nonprofit sector for all levels of employees, particularly around fundraising. It’s the only way that giving will see the type of growth other business sectors have achieved over the years.