ProFile: Kory Christianson

Changes in technology with barcode readers, scanning capabilities, and the platforms and systems necessary to manage our donor system have allowed us to move personnel from production functions to marketing and donor-service functions.

Also, donor-giving behavior has changed and is continuing to change. A decade or so ago, our donors would give simply because of what we were doing. We are clearly seeing a change now, where donors have higher expectations. They want to know the program outcomes and the long-term results of our programs and services. For us, these results and effectively communicating them are very important and increasingly correlated to the progress of our development efforts.