ProFile: Kory Christianson
Executive director of development, St. Joseph’s Indian School, and DMA Nonprofit Federation Max L. Hart Award recipient
Second, we changed our mind-set in terms of direct-mail fundraising. Instead of always looking for the least expensive option and managing from the cost side of the equation, we began managing our program from the growth and net-income perspective. This led to changes in our packages and many more donors.
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