Exploring the Brave, New World of Mobile Giving

Deciding how and if
What is the age range of your constituents? Do you have a mobile phone list? Do your donors use text messaging on a regular basis?

Some of the answers to these questions might be accessible by digging into your donor demographics or researching your Twitter following. Other pieces of information that are more specific, like the number of constituents who text, might require a survey or poll. Find out how your constituents feel about mobile texting, and if they prefer it to going directly to your Web site. It's not an easy or inexpensive task to set up a mobile texting campaign, and having this kind of donor information readily accessible will help you to make informed decisions on not only if you should implement text mobile messaging, but how to go about testing it.