Exploring the Brave, New World of Mobile Giving

It probably won’t happen overnight
Unless you have a big-name celebrity like George Clooney or Justin Timberlake in your back pocket to whip out in the event of an emergency, the likelihood of an overnight surge of donations through a text-to-give campaign is pretty slim. However, the use of mobile for breaking news, announcing volunteered opportunities in a particular area or disseminating other useful information has potential for success, even for those of us who might not have Brad Pitt on speed dial.