Exploring the Brave, New World of Mobile Giving

Know your goal
Keep in mind that donations are capped at $10 for mobile giving, which is well below the online donation average gift. Using mobile giving as an acquisition tool via other media outlets such as television or events is the way to go. If you make a mobile campaign so prominent while also promoting to your house file, there is the potential that people who would have given $50 on your Web site will only give $10 via their mobile devices.