Exploring the Endless Possibilities of Merge/Purge

Merge/purse also can help you mine your existing base of donors, she added, identifying best prospects for monthly giving, high-dollar programs, major-gift prospects, and other special asks and opportunities.

Co-presenter Amy Houke, list media manager at DMW Worldwide, agreed, adding that companies that offer merge/purge services increasingly are becoming more involved partners with the organizations they work with, going far beyond list deduping and focusing on how organizations can get the most out of the names on their files.