Exploring the Endless Possibilities of Merge/Purge

"You're paying for the service anyway; you might as well use the information in every way you can," she said. Merge/purge isn't about just subtracting anymore; now it's about adding. The key is to work closely with your list manager partner to make sure you get the best use out of the information."

But the webinar wasn't just about the changing role of merge/purge in nonprofit fundraising.