Extend Your Merchandising Wingspan

Today the museum serves as an educational tool, acquainting visitors with decorative arts made and used in America between 1640 and 1860, and also boasts a 60-acre garden and a library of American art and material culture.

What does this have to do with merchandising, you wonder?

One of Winterthur's main focuses in its marketing efforts is selling things related to the museum, such as books on decorative arts and gardening, home furnishings, gifts, jewelry and plants at its on-site retail stores. Winterthur also has a Licensed Products Department, which works with licensees (various outside retailers) who "reproduce, adapt or interpret designs from the museum, garden and library collections" bearing the Winterthur trademark, sell them in their stores and pay royalties to the museum. Most of the products are home furnishings.