Facebook Ads: Hip? Hype? Or Huh?

In our column last August, we wrote about “Facebook, Fundraising and the Dawn of a New Age.” We asserted that with the changes to Facebook advertising, Facebook was poised to play a much more important role in integrated and even stand-alone campaigns. So, now that we’ve been through an end-of-year campaign and a major disaster (Typhoon Haiyan in the Philippines), what do the results look like? Short answer: small but promising.