Facebook Ads: Hip? Hype? Or Huh?
The social-media site is poised to play a more important role in your fundraising.
(The authors want to acknowledge the time and insight shared by some industry experts including Adam Gerber of M+R and Kiera Stein of CARE. Many thanks to you!)
Karin Kirchoff is vice president at MINDset Direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is vice president of development at WETA TV 26
and Classical WETA 90.9 FM. reach him at jregen@weta.org
- Companies:
- Time Inc.
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