Facebook Ads: Hip? Hype? Or Huh?

First, let’s talk about the scale of recent tests
According to Adam Gerber of online fundraising and communications agency M+R Strategic Services, six of M+R’s clients (including CARE, PETA and U.S. Fund for UNICEF) conducted year-end tests with Facebook ad campaigns. Across these clients, the efforts raised $25,000 from Facebook Custom Audiences and Lookalike models. (CARE and another international relief client raised more money a few weeks earlier in response to Typhoon Haiyan.) What are these? Facebook Custom Audiences allow you to target supporters in your database with ads on Facebook; Lookalike models provide the ability to target people who are similar to your Custom Audience list(s).