Facebook Ads: Hip? Hype? Or Huh?

Twenty-five thousand dollars? Total for six nonprofits? Isn’t that still peanuts — especially given the large size of these nonprofits? Perhaps, but these campaigns were in a test phase, and M+R believes there are significantly larger opportunities in the future — especially as we get a more comprehensive view of their impact. This data doesn’t take into consideration the impact these (and other) Facebook ads had on increasing response rates to emails, mail pieces and other donation vehicles as part of integrated campaigns.