Facebook Ads: Hip? Hype? Or Huh?

M+R found, for example, that the ads to Facebook Custom Audiences lifted the response rates to coordinated email campaigns. We have found that display ads are typically more of a reinforcement channel than a conversion channel. Assuming the same is true for Facebook ads, the impact may well have been significantly larger. In addition, the $25,000 doesn’t include Facebook retargeting ads deployed by CARE (i.e., ads on Facebook targeting people who visited their donation pages and other key website pages but didn’t donate — check out our recent article on retargeting for more on this emerging strategy here).