Facebook Ads: Hip? Hype? Or Huh?
The social-media site is poised to play a more important role in your fundraising.
The ROI for the end-of-year ads was a bit more spotty during this initial test year but still promising. Two of M+R’s six clients achieved an immediately positive ROI, while the other four came close, according to Gerber. This suggests that these campaigns may have positive ROI over time — and might have a positive ROI sooner with a little refinement.
- Companies:
- Time Inc.
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