Facebook Ads: Hip? Hype? Or Huh?
The social-media site is poised to play a more important role in your fundraising.
4. Timing: For the end-of-year campaign, the last 24 hours had much stronger performance than earlier in the month. Facebook donors may respond best at the last minute.
5. Messaging: CARE did an interesting test of a more emotional ad (first image) vs. a more institutional impact-oriented ad (second image). Contrary to expectations, the impact-oriented ad did far better with an immediate return more than twice that of the emotional ad.
- Companies:
- Time Inc.
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