Facebook Causes Case Study: World Wildlife Fund

One of the big benefits of Causes is the analytics it lets you track. By managing the fundraising projects, you can see how many people donated, how many promoted your cause, etc., on the edit page.

"We can see people interested in us with their own networks. We can find out if they're sharing the messages we pass along to them. Pretty exciting stuff," Patrick said. "It gives you information that wasn't there before … It gives you an idea how word-of-mouth messaging gets out there, which is really unique to Causes."