Facebook Causes Case Study: World Wildlife Fund
The other great thing about Causes, according to Desilets, is you can send bulletins within Causes as well as via e-mail to four groups:
- Administrators of affiliate causes: recommended for starting a project.
- Any supporter in an affiliate cause: not recommended if you have time to segment.
- Supporters of a fundraising project: highly recommended.
- A custom set: using categories and segmentation of your choosing.
"Don't make messages too long, and don't send them outside Facebook Causes to donate," Desilets said about messaging via Causes.
- Companies:
- World Wildlife Fund
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