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Joe Boland
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<%2Fa>Jeff%20Patrick<%2Fa>%20and%20Sarah%20Desilets<%2Fa>%20discussed%20the%20fundraising%20capabilities%20of%20Facebook%20Causes%20and%20tips%20on%20how%20to%20use%20the%20application%20for%20your%20organization.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Ffacebook-causes-case-study-world-wildlife-fund%2F" target="_blank" class="email" data-post-id="12160" type="icon_link">
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"First you make a cause where people meet you and find out more about you. Secondly there's the individual causes that benefit us. Then you have millions of supporters to whom you can message in a segmented, targeted way through Facebook and e-mail, almost as if you're doing e-mail marketing using a normal e-mail house list," Patrick said. "You really have a cool opportunity with several channels involved."
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- Companies:
- World Wildlife Fund
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Joe Boland
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