Facebook Causes Case Study: World Wildlife Fund

Facebook Causes statistics
Patrick kicked off the presentation by displaying the scope and reach of Causes. Causes has:

• 100 million installed users;
• 400,000 user-created causes;
• 13,000 official nonprofit partners;
• $22 million donated in 2.5 years;
• 1 million media views per day;
• distribution to 400 million active users on Facebook; and
• donations supported to all 1.5 million-plus U.S. nonprofits.

Furthermore, the statistics show that Causes is actually able to raise money, Patrick said. After a slow start in 2007 and 2008, fundraising via Causes took off in 2009, raising more than $14 million. That number is expected to be even larger once the final 2010 tallies are totaled.