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Joe Boland
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<%2Fa>Jeff%20Patrick<%2Fa>%20and%20Sarah%20Desilets<%2Fa>%20discussed%20the%20fundraising%20capabilities%20of%20Facebook%20Causes%20and%20tips%20on%20how%20to%20use%20the%20application%20for%20your%20organization.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Ffacebook-causes-case-study-world-wildlife-fund%2F" target="_blank" class="email" data-post-id="12160" type="icon_link">
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World Wildlife Fund has 4 million supporters and 1,600 individuals with causes that benefit the organization. In WWF's view, it's even better if those individual causes become affiliate causes because "affiliating with causes gives you permission to directly message and push your campaigns to their members," Desilets said.
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- World Wildlife Fund
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Joe Boland
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