Facebook for Fundraisers

Very early on, Facebook was recognized to have big-time fundraising potential. The issue was that people weren't quite sure how to realize that potential. In spring 2007, Facebook announced it was opening its platform for developers to create apps. At the time, I worked for a growing company that focused on person-to-person fundraising. Upon hearing this news, we literally stopped what we were doing and started to develop our app for Facebook, convinced that this was an important frontier.