Facebook for Fundraisers

With hindsight, our instincts were right, but the timing and methodology were a little off. We launched it in July 2007 as one of the early apps. It was cool. It was fun. There was lots of sizzle, and we got a nice press release. But that was it. There was very limited fundraising. Even Causes, the first nonprofit fundraising Facebook app, saw limited funds actually raised online via Facebook (though since then it's grown nicely).