Facebook for Fundraisers

What do we normally do on Facebook? We update our family and friends on interesting things in our everyday lives, and we check our news feeds every day to see what everyone’s up to. So with this pattern of interaction, it's only natural for someone to post about her involvement in a charity fundraising event. Then through natural Facebook use, her friends and family will read the update on their feeds. On top of that, fundraising tool providers are making it increasingly easy for people to "tell" others that they have registered, are fundraising, or just donated to a friend or charity.