Facebook, Fundraising and the Dawn of a New Age
New features may mean new opportunities for marketers of all kinds.
By
Karin Kirchoff
and Jeff Regen
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(The authors want to acknowledge the time and insight shared with us by some stellar industry experts including Paul Steketee and Joshua Sinel of Merkle, and John Haydon, author of “Facebook Marketing for Dummies.” Many thanks to you!)
Karin Kirchoff is vice president at MINDset Direct. Reach her at kkirchoff@mindsetdirect.com. Jeff Regen is general manager of the nonprofit group at Merkle. Reach him at jregen@merkleinc.com
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