Facebook, Fundraising and the Dawn of a New Age
New features may mean new opportunities for marketers of all kinds.
By
Karin Kirchoff
and Jeff Regen
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And what about all those people using Facebook via mobile devices? These new sponsored post ads appear on mobile devices as well. Yes, your multichannel campaign just went mobile — not only via mobile-optimized e-mail, website and donation form, but now targeted to the right user via the Facebook mobile app, too.
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Karin Kirchoff
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