Facebook, Fundraising and the Dawn of a New Age

There also have been significant changes on the unpaid data side. About a year and a half ago, Facebook enabled marketers to request permission for users’ data on their profiles, friends and activities via Facebook Open Graph — with the promise of providing deeper and more engaging experiences for users who opt in. To our knowledge, this has been largely untapped by nonprofits. (Prove us wrong! We’d love to hear from you!)