One Good Idea: Virtual Gifting
Facebook’s Gift Shop program lets users give to each other and to charity.
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You probably know Facebook as a social-networking site that allows people to connect with friends, co-workers and classmates; upload photographs; share links and videos; and join community networks that mirror their interests.
But Facebook now is stepping into the fundraising field by allowing users to buy virtual gifts or icons to send to their friends to benefit charity.
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- Companies:
- Susan G. Komen Breast Cancer Foundation
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