One Good Idea: Virtual Gifting

To generate buzz about the icons, Facebook members were offered promotions such as their first gift for free or three icons for a dollar.

According to Meredith Chin, coordinator of corporate communications for Facebook, more than 7 million gifts were either given away or sold in February, with 50 cents of every icon sold going to Susan G. Komen for the Cure, a network of breast-cancer survivors and activists devoted to eradicating the disease.