One Good Idea: Virtual Gifting

Partnering prowess
Chin says Facebook chose to work with Susan G. Komen for the Cure after it “discovered that the largest [user-organized] cause-related group on Facebook is dedicated to breast cancer awareness, with more than 800,000 members.”

“We used to do carnations and candy grams … around Valentine’s Day, and I just saw this as a great way to reach young people of America in a way that they communicate today,” says Carrie Hodges, manager of cause marketing and manager of the Facebook relationship for Susan G. Komen for the Cure.