One Good Idea: Virtual Gifting

While the February Gift Shop launch was Facebook’s first foray into e-philanthropy, it also was Susan G. Komen for the Cure’s first experience with the site. At checkout, icon purchasers could click on a link to go to the Susan G. Komen for the Cure site to learn more about the organization. But Hodges says the organization now is working on putting together a Komen group on Facebook to expand its presence there.