Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

Of the 69 participating federations, 16 were large, 13 large/intermediate, 22 intermediate and 18 small. Together they sent a total of 358,739 records, including past donors, current donors, prospects and recent movers. The data showed that almost 38,000 people from the 69 federation regions moved to 148 new federation regions.