Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

By cleaning the records of expires and actives, UJC provided federations with new addresses for 15,377 records. E-mail addresses were added to 82,914 records and phone numbers to 192,373, and another 9,479 people were found to be deceased. In addition, five federations took advantage of the option to receive supplemental demographic data, including age, income, net worth, presence of children and number of adults per household.