Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

The organization now is encouraging federations to participate in New Move twice a year — during the High Holidays (September) and Passover (April) — to get donor information on track before what are traditionally the most responsive seasons for its constituency. The cost is roughly $400 per federation to cover the NCOA cost.