Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

"We see that as the best practice from the National Change of Address perspective because the data does need to be refreshed," Smolyar says. "A significant amount of people tend to move in six months, and it dramatically helps with both acquiring the new donors but also with improving the cost of fundraising when you talk about direct mail or any other means of reaching out to donors, obviously."