Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

UJC/The Jewish Federations of North America, an umbrella organization that represents 157 local Jewish federations and 400 independent communities across North America, is focused on strengthening the Jewish community worldwide by protecting and enhancing the well-being of Jews through core values of repairing the world, charity, social justice and learning. The umbrella organization boasts an annual budget of $30.34 million, and independent federations have collective annual revenues of $3 billion from annual campaigns, endowments and foundations that are used to fund social-service and education needs, from aiding the Jewish needy to adult education. Federation funds, which are funneled through UJC/The Jewish Federations of North America, also go toward assisting Jews in Israel and overseas.