Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

Smolyar says that while coordinating New Move and getting federations all on the same page has been challenging, the job of an umbrella organization is to be laser-focused on doing everything it can to help local federations meet their needs, especially in this economy, where many are facing limited resources and increased demands from the community.