Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

Under his leadership, the Foundation for Jewish Camp increased its assets to nearly $20 million from $4 million by the end of FY 2007, the most recent year for which tax filings are publicly available.

Sussman stresses that New Move wouldn't be successful without the support from real senior management, namely Galperin. Having the leaders of the organization — and local federations — incorporate donor growth into their goals and objectives has set it on a path for success.