Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

The effects of attrition finally came to a head last year when, at the demand of its member federations, the umbrella group implemented an 8 percent budget cut, followed in April by an 18 percent cut, which included staff layoffs and an accompanying reduction in dues for most federations.

Executive Vice President and CEO of the Jewish Federation of Greater Washington Misha Galperin had noticed the effects of attrition in his locality for years.