Facing a declining donor base 20 years in the making, UJC/The Jewish Federations of North America is reframing its brand and the way its community of member federations works together.

By Abny Santicola

"This is not an isolated problem," Sussman says. "It is a real problem for many organizations, that people are moving nationally. They're really great, they're a dedicated donor and then they move to another city. The question is what do you put in place so that when someone moves to this new city, you don't lose them out of your system. You don't lose them as a donor.