Facing Up to Face-to-face

It’s up to the creativity, ingenuity and imagination of fundraisers to implement face-to-face in ways that donors will find inspirational rather than irritating. Remember the history of direct mail, still viewed by most of our prospects as junk mail. It has to be possible for fundraisers to learn the lessons of history and realize that it’s not the method or means of contacting donors that is flawed or matters most -- it’s how well or how badly fundraisers do it.