Facing Up to Face-to-face

Take time to watch how face–to-face fundraisers operate. Most nonprofits using face-to-face have blithely followed the trend of using young people as their (paid) solicitors, and pay them by a combination of low basic salary and per-conversion commission. These young solicitors inevitably tend to stop younger passers-by, people like themselves. But we know regular donors are mainly older people with more disposable income. Ask yourself: Are we not perhaps putting the wrong kind of people out on the streets?